KANOON’s Approach to Exhibitions: Identifying Capabilities and Supporting Them
Hamed Alamati, CEO of the Institute for the Intellectual Development of Children and Young Adults (KANOON), said at the opening ceremony of the 10th Iranpenex International Specialized Stationery Exhibition 2025 and the 4th Irantoyex Specialized Toy and Related Industries Exhibition 2025 that KANOON’s objective in participating in the exhibition is to identify the capabilities and potential of this sector and support them.
According to the KANOON Public Relations and International Affairs Department, Alamati expressed his satisfaction with attending the exhibition and said that this year has been designated as a year of investment in production. He emphasized that every initiative capable of strengthening production, action, and cooperation should undoubtedly be appreciated.
He continued: “Production is the beating heart of economic activity, and without production, the economy has no meaning. When production takes place in the fields of culture and art and in sectors such as these, its significance becomes even greater. This exhibition is a reflection of that field.”
The CEO of KANOON also noted that an exhibition is a place to present capabilities, compare today’s achievements with those of the past, define joint projects, and pursue new objectives for future exhibitions.
KANOON’s Approach to Exhibitions Is to Identify Capabilities and Support Them
Alamati further explained that KANOON believes it should not take over activities itself. As a major cultural institution active in the field of children and adolescents, KANOON should instead remove obstacles for the private sector.
He added that KANOON should facilitate and accelerate development while allowing private companies and startup groups to demonstrate their capabilities. He compared this approach to KANOON’s efforts in the film industry to provide opportunities for first-time directors to grow and develop.
Referring to KANOON’s support for cultural products for children and adolescents, Alamati said that the same approach should be applied to production sectors such as toys and stationery. The private sector should bring ideas and investment, while KANOON and similar institutions provide support and ultimately make use of the resulting products.
The KANOON CEO also emphasized that exhibitions should be viewed as spaces for learning and education. He explained that the traditional view considers an exhibition to have three elements: booths, products, and visitors. In the modern view, however, an exhibition is a form of integrated media and a participatory learning environment.
He also stressed the need to pay special attention to adolescents at exhibitions, noting that exhibitions are often either child-oriented or designed for adults, while adolescents, as an important middle age group, are frequently overlooked.
KANOON Unveils New “Become an Environmental Ranger” Toy
In the final part of his remarks, Alamati referred to KANOON’s new product, stating that the organization was unveiling a new toy called “Become an Environmental Ranger” at the same time as the exhibition. The game focuses on environmental issues and can serve as a positive initiative for the exhibition.
He explained that KANOON’s mission is not merely to entertain Iranian children, but also to raise them to be informed and responsible individuals. He described this as a key responsibility in the field of games and toy production across the country.
Alamati added that the game is designed for children over the age of eight and provides an opportunity for them to become familiar with and interact with the environment and various endangered animal species.
He stated that such games are part of forward-looking governance in education and upbringing, helping connect school and home—two important educational environments—with nature.
New KANOON Toy “Become an Environmental Ranger” Unveiled
The final part of the opening ceremony of the 10th Iranpenex International Specialized Stationery Exhibition and the 4th Irantoyex International Specialized Toy and Related Industries Exhibition, held on June 10, 2025, at Aftab Exhibition Center in Tehran in the presence of government officials and private-sector manufacturers, was the unveiling of KANOON’s new product, “Become an Environmental Ranger.”
The 10th Iranpenex International Specialized Stationery Exhibition 2025 and the 4th Irantoyex Specialized Toy and Related Industries Exhibition 2025 are being held from June 10 to June 13, 2025, from 10:00 a.m. to 6:00 p.m. at Aftab International Exhibition Center in Tehran, with the support of the Association of Stationery Manufacturers of Iran, the Tehran Stationery Union, and the assistance of Avapik Tahrir Iranian Company.
The KANOON booth is located in Hall 3 (Nations Hall) of Aftab International Exhibition Center.
The exhibition was organized by Avapeyk Tahrir Iranian Company, under the management of Mr. Majid Akbari, with the aim of supporting domestic manufacturers, developing business opportunities, and strengthening professional connections across the stationery and toy industries.
Source: KANOON News
